Wednesday, February 10, 2010

Entrepreneurial Dreams

I took a break from my usual novels to read Donny Deutsch's book, The Big Idea, based on interviews he has done with successful Entrepreneurs on the show he hosts on CNBC. Deutsch describes himself as a brash, upstart, creative ad guy. It is a very inspiring book if you want to turn your entrepreneurial dreams into reality.

I like that he inserted encouraging tips in bold print titled, Big Idea Lesson. One story is about the creator of iHearSafe earbuds and the Big Idea Lesson on page 61 is : "You don't have to be a technical expert to invent a new technology. The idea is the key. Then seek out people who know...."

Who knew you could send a ball by mail? Deutch writes about the folks behind Send a Ball,also Vita Coco, MadPackers and so many others who had big ideas.

The Big Idea Toolbook is also very useful and the writer targets the young and the old entrepreneurial dreamer.

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