I really like this link about storytelling . It deals with what the writer, Katherine Hansen, calls applied storytelling.
This quote brought back memories: "We don’t just vote for a presidential candidate, we buy into his story of what the future holds." Remember the stories of John McCain and President Barack Obama that were told and retold back in 2008?
Who knew that one could call oneself a "corporate mythologist" to explain one's role in telling the history, philosophy, values, vision of an organization and the stories of the individuals who make up the organization.
Take a look at the table of contents of this book link . Telling your personal story is quite interesting.